Ilaria’s Book

Learn all the secrets behind real estate staging with Ilaria’s essential book Set The Stage For A Sale, a National Best Books 2009 Award-Winner! Written in an enjoyable, conversational and humorous style, Ilaria’s book explains that selling your home isn’t about décor. Instead, it’s about generating traffic, engaging buyers, and getting them to a fast decision. But it’s far more complex than just adding a few throw pillows or a little pizzazz.The book explains the science behind home staging, and what really influences home buyers’ decisions.With Ilaria’s help, you’ll learn how to think like the buyers do, and how to prepare your property to turn traffic into the fast sale you’re looking for.

Unlike any other book of its kind, Set the Stage for a Sale also includes over 80 pages of interviews with dozens of industry leaders: From top real estate pros from New York, Chicago, Los Angeles, Beverly Hills, San Francisco, Phoenix and beyond, as well as from a world-renowned authority on shopping behaviors, and experts on color, storage, and staging statistics, each offering essential and thought-provoking insights into what makes for a successful sale.